28 resources · 22 free
Social Media Marketing
Grow on social platforms — content, engagement, and community building.
Social Media Management (YouTube)
YouTube playlist (189 videos): social media management — content, scheduling, growth, and community across platforms.
Social Media Marketing Automation
Parth Vyas: purpose of each social platform, choosing the best platform for your niche, mapping your game plan, automation apps, and free automation sequences. 8 lectures, ~1h 10m, English. Updated 5/2020.
Social Media Management
Social media management fundamentals — managing profiles, content, and engagement across platforms.
How To Build Your Social Media Marketing Strategy
Build a social media marketing strategy from scratch — goals, audience, content pillars, and measurement.
LinkedIn Masterclass: LinkedIn Marketing 101
LinkedIn marketing fundamentals: profile optimization, content strategy, networking, and lead generation on LinkedIn.
Create a Profile and Network on LinkedIn (Coursera Guided Project)
Coursera Guided Project (Heidi Barker): build a professional LinkedIn profile — banner, personalized URL, headline, summary, work experience, endorsements; professional connection requests, following people/pages/hashtags. ~2 hours, desktop only, shareable certificate.
5 Ways to Build a Better LinkedIn Profile (Coursera Guided Project)
Coursera Guided Project: complete each section of an existing LinkedIn profile using best practices, choose/edit/resize a photo to LinkedIn specs, create a testimonial request template. ~2 hours, desktop only, shareable certificate.
LinkedIn Unlocked - Free LinkedIn Marketing Course (YouTube)
YouTube playlist (189 videos): LinkedIn Unlocked — free LinkedIn marketing course covering profile, content, and growth.
Instagram Marketing Masterclass - Reach 1,000,000 Followers
Instagram marketing masterclass: strategies to reach 1,000,000 followers — growth, content, and monetization.
Instagram Marketing (REELS): Beginner's Crash Course 2025
Beginner's crash course on Instagram Reels marketing 2025 — create reels that reach and convert.
Instagram Marketing Secrets
Instagram marketing secrets — growth tactics and content strategies (coupon slug 25BBPMXINACTIVE is expired; course itself live).
Instagram Growth Masterclass + Example (124,493 Followers)
Instagram growth masterclass with a real example account at 124,493 followers — systems and content that grow accounts.
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The Complete Instagram Marketing Masterclass 2026
Comprehensive Instagram marketing masterclass 2026 — accounts, content, growth, ads, and monetization.
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Instagram Marketing: Complete Guide To Instagram Growth
Benjamin Wilson: hyper-targeted follower attraction, converting followers to paying customers, Instagram affinity ladder strategy, algorithm bias, influencer and off-platform marketing, content creation, ads, monetization. 65 lectures, ~7h 40m, English. Updated 6/2023.
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Instagram Marketing 2026: Hashtags, Live, Stories, Ads & More
Evan Kimbrell: account setup, content strategy, hashtags, stories, live, ads, automation, monetization — takes accounts from idea to 40K+ followers. 168 lectures, ~22h 46m, English. Updated 5/2026.
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Increase Engagement to your Instagram Business Profile (Coursera GP)
Coursera Guided Project (Michelle Flores): optimize an Instagram business profile — attractive profile, visually appealing images, hashtag targeting, Stories with Canva, social media calendar. ~2 hours, desktop only, shareable certificate.
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How to Optimize Your Instagram Account (Coursera GP)
Coursera Guided Project: choose username and account type, profile photo, Instagram bio, optimized content, engaging Stories — for algorithm growth and monetization. ~1.5 hours, desktop only.
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Hootsuite Academy
Free social media training platform from Hootsuite offering on-demand video courseware, webinars, and industry-recognized certifications in social media marketing. The academy has educated 200,000+ professionals and partners with institutions like Syracuse University's Newhouse School, with hundreds of free educational videos covering strategy, content, engagement, and paid social. Suitable for social media managers, small business owners, and job seekers wanting credible cre
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Later Academy (Free Social Media Courses)
Later's free course library of short video courses on social and influencer marketing, including the Later Playbook workflow system, Influencer Marketing 101, Instagram content planning and strategy, getting your first 1,000 followers, and writing engaging captions. Courses are taught by Later's marketing team and industry experts and pair with free templates and checklists. Aimed at creators, social media managers, and small business owners who want practical, platform-speci
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Pinterest Academy
Pinterest's free e-learning platform with on-demand courses, live webinars, and skills badges covering the full Pinterest advertising process, from account setup and campaign creation to measurement and optimization. Courses are snackable 10-20 minute lessons with quizzes, and the Advertising Essentials learning path awards a digital badge for an 80% pass rate. Open to anyone with a Pinterest account and useful for entrepreneurs, small businesses, and agencies advertising on
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LinkedIn Marketing Labs (LinkedIn Marketing Academy)
LinkedIn's free training hub for B2B and social advertising, offering self-paced courses, guided learning paths, and recognized certifications such as Advertising Fundamentals, Marketing Strategy, and Marketing Measurement. All content and certification exams are free with a LinkedIn profile, and 500,000+ marketers already learn here. Covers organic Page strategy, ad formats, targeting, conversion tracking, and full-funnel campaign planning, making it ideal for marketers and
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Buffer Guides & Courses
Buffer's collection of free social media guides and short courses, including curated reading lists, step-by-step playbooks, and email courses like 25 Days of Expert Social Media Growth Strategies. Content covers content strategy, curation, scheduling, algorithms, analytics, and platform-specific tactics drawn from Buffer's own marketing playbook. Useful for social media managers, creators, and small business owners who want practical, no-cost training grounded in real experie
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r/socialmedia
One of Reddit's largest communities for social media marketing professionals, with hundreds of thousands of members discussing strategy, platform algorithm changes, content ideas, tools, and career questions. The subreddit serves as an ongoing peer-to-peer learning space where practitioners share case studies, ask for feedback on campaigns, and dissect what works on Instagram, TikTok, X, LinkedIn, and Facebook. Free to read and join, valuable for beginners and experienced man
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Social Media Examiner
Long-running education-focused publication dedicated to social media marketing, publishing hundreds of free how-to articles, guides, podcasts, and annual industry reports on Facebook, Instagram, TikTok, YouTube, and LinkedIn marketing. Its content is written by practicing marketers and covers practical tactics, platform updates, content creation, and advertising strategies. Widely cited as one of the most trusted free libraries for social media professionals, from beginners l
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TikTok Creative Center
TikTok's free public research hub for marketers: top-performing ads, keyword insights, creative patterns, and trend tracking by region and industry. Includes best-practice breakdowns, creative tips finder, trending hashtags and songs, and the commercial music library. Free to use without an account, with more data unlocked when logged in. The best free source of real TikTok marketing data and ad inspiration.
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Pinterest Academy
Pinterest's official free learning platform with on-demand courses covering account setup, ad formats, targeting, bidding, and measurement. Courses take 10-20 minutes each, and completing them earns skills badges and certification prep paths. Includes live webinars and tracks like Pinterest Advertising Essentials, Media Planner, and Media Buyer certification prep. Completely free for anyone with a Pinterest account — the definitive Pinterest marketing education.
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YouTube Shorts Official Getting Started Guide
Free official guide from YouTube on getting started with Shorts: filming in 9:16 vertical, using built-in editing tools, music, and text overlays. Covers titles, hashtags, descriptions, and engagement tactics like linking Shorts to long-form content. Includes creator tips on consistency, authenticity, and analyzing performance with YouTube Analytics. First-party guidance on Shorts strategy straight from the platform itself.
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F5Bot
Free social listening tool that monitors Reddit, Hacker News, and Lobsters for any keyword or brand mention and emails you alerts within minutes. Setup takes under a minute with no credit card, and the free plan is free forever. Useful for learning social listening basics: tracking brand mentions, competitor names, and industry conversations. A genuinely $0 tool for entry-level social listening practice.
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17 more resources in Social Media Marketing
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