Home/Recently Added
Recentlyadded
The newest entries in the catalog, newest first, with the date each one went live.
Showing the 59 most recent additions. Browse all 2,185 resources.
RSS feedOct 20, 2026
Magnetic — Free Beginner AI Project Guide
Free beginner guide to turning an idea into a working first project with AI coding tools: define the project, build a focused first version, supervise agents, choose agents over fixed-rule automation where they fit, and improve from real feedback. Five steps with a short overview and 16 supporting video episodes plus practical tasks. English and French, no signup.
Oct 20, 2026
AI Compare Ninja API Cost Calculator
Free LLM API cost calculator: estimate a model's monthly spend from request volume, input and output tokens, and OpenRouter's published route prices before you integrate an API. Shows its data source and timestamp; estimates are budgeting aids, not invoices. Ad- and affiliate-supported, labelled on the page.
Oct 20, 2026
AAPOR — Best Practices for Survey Research
AAPOR's official recommendations for producing quality surveys: when a survey is the right method, mode choice, sample design, question writing, pretesting, response maximization, weighting and transparency in reporting. The professional reference for survey best practice in US polling and market research. Free web page plus downloadable PDF.
Oct 20, 2026
AAPOR — Code of Professional Ethics and Practices
AAPOR's Code of Professional Ethics and Practices: the canonical US ethics standard for survey and public opinion research, setting out researchers' obligations to respondents, clients, the public and the profession, with a defined enforcement process. Revised edition, free to read on the AAPOR Standards & Ethics hub alongside the profession's best-practice and disclosure standards.
Oct 20, 2026
AAPOR — Standard Definitions: Final Dispositions of Case Codes and Outcome Rates for Surveys (10th edition)
AAPOR's standard for sample disposition codes and outcome-rate calculation - the response-rate vocabulary every methodology statement relies on, defining completed interviews, refusals and non-contacts, plus AAPOR's Response Rate Calculator. Maintained by the leading US survey research association; tenth edition published 2023, free to read online.
Oct 20, 2026
AAPOR — Transparency Initiative and Disclosure Standards
AAPOR's Transparency Initiative and Disclosure Standards: the profession's standard for documenting and disclosing how a survey was done - sample, mode, weighting and response rates - so readers can judge quality for themselves. The reporting-methods counterpart to AAPOR's Best Practices, and the named standard survey methodology statements defer to. Free to read online at aapor.org.
Oct 20, 2026
ABS — Understanding Statistics
The Australian Bureau of Statistics' learning area explaining statistical concepts and terms in plain language - data versus information, population and sample, error and spread, rates and ratios, indexes and time series - with statistical guides and a glossary. Built for citizens, students and researchers learning to interpret official statistics. Free on abs.gov.au.
Oct 20, 2026
Alison Interactive Coding Labs (Python)
Alison's answer to "coding is learned by doing": every lesson pairs the instructions with a live coding pane where you write, run, and fix real Python the moment you meet each concept. Launch set = Complete Python Bootcamp plus advanced specialisations (data analysis, ML, web dev, automation; two more in November). The catalog carries 586 courses but almost none embed an executable code lab at zero cost - this fills the practice-inside-the-lesson gap.
Oct 20, 2026
Applied AI for Finance and Accounting (Devon Coombs, CPA)
A CPA-authored 12-module method course for defensible finance work with AI - statement prep, memos, contracts, valuation - each lab ships a realistic data folder, and a validation rubric proves output ties to the numbers before anything ships. 274 practice questions, 97 key terms, ~26 hrs. SC-35 has bookkeeping courses but nothing on AI-era finance workflows with a human-review bar; the "confident nonsense" problem is the explicit target.
Oct 20, 2026
Applying Best Practices in Questionnaire Design (Qualtrics)
Free Qualtrics Learn course on questionnaire design craft that transfers to any survey tool: data quality fundamentals, question ordering to reduce bias, survey length, question type choice, matrix-table pitfalls, open-text and rating questions, and scale-point best practices. About 30 minutes of on-demand modules with quizzes, free to watch. For researchers and analysts who write surveys and want defensible measurement.
Oct 20, 2026
Awkward Silences (User Interviews)
UX research podcast from the User Interviews team that interviews the people who interview people - research leaders and practitioners on interviewing craft, research ethics, research strategy, research ops, and analysis. 200+ episodes since 2018 of concrete craft talk rather than news. Free to stream; useful for market and user researchers sharpening qualitative method. Vendor-published but teaches the research craft itself.
Oct 20, 2026
Basics of Marketing Research (Alison)
Free Alison video course on the marketing research process from the ground up: market vs marketing research, internal vs external researchers, research data types, defining the research problem, sample size, unit and frame choices, survey instrument development, research design classifications, fieldwork organization and hypothesis testing. Five to six hours, CPD-accredited with assessments. For students and working marketers.
Oct 20, 2026
BLS Handbook of Methods
The US Bureau of Labor Statistics' detailed explanation of how it obtains and prepares the economic data it publishes - survey design, target populations, concepts, calculation and presentation for each program, plus cross-program topic pages and a glossary. A model for how official survey methodology should be documented and evaluated. Public domain, continuously updated.
Oct 20, 2026
BUS634: Marketing Research, Strategy, and Application (Saylor Academy)
Graduate-level Saylor Academy course (23 hours) covering the marketing research process and methods with real-world applications: research on customers, competition and the 4Ps, market assessment, consumer preference studies, product and message testing, and segmentation. All materials free; the final exam awards a free completion certificate. Saylor Academy is a 501(c)(3) nonprofit. For analysts and marketing professionals.
Oct 20, 2026
Business of Software — Jobs to Be Done Guide
Free Jobs-to-be-Done guide from the Business of Software conference: core JTBD principles, a step-by-step method for customer interviews that uncover why people buy, switch or churn, and reusable templates - interview worksheet, job story canvas, Forces of Progress map. Includes insight from Clayton Christensen, Bob Moesta and Alan Klement. The guide is delivered through an email signup form.
Oct 20, 2026
Carrying out research for policy and advocacy work (OpenLearn, The Open University)
Free OpenLearn course adapted from The Open University's W360 Justice in Action on designing, carrying out and presenting research for a policy project: research ethics, methodology and planning, literature reviews, freedom-of-information requests, survey design, research interviews and focus groups, documentary research, statistical and thematic analysis, and report writing. Eight hours, rated 4.8/5; free statement of participation.
Oct 20, 2026
Census Academy
The US Census Bureau's free learning platform: self-paced courses, webinars and tutorials on finding, accessing and using official statistics - from an introduction to Census data to API use, mapping and data analysis in R, SAS and Excel. Teaches the secondary-research skill of turning public statistics into decision evidence. All materials free on census.gov.
Oct 20, 2026
Census Data Gems
The US Census Bureau's free learning platform: self-paced courses, webinars and tutorials on finding, accessing and using official statistics - from an introduction to Census data to API use, mapping and data analysis in R, SAS and Excel. Teaches the secondary-research skill of turning public statistics into decision evidence. All materials free on census.gov.
Oct 20, 2026
Conducting Customer & Competitor Research (LearnTube)
LearnTube's free structured course on customer and competitor research for marketers, founders and product managers: research objectives, customer interview preparation and analysis, survey design and distribution, polls, competitor feature benchmarking, competitor pricing analysis and building a research plan. About 65 curated video lessons with AI-tutor quizzes and three real-world projects; learning is free and the verified certificate is optional and paid.
Oct 20, 2026
Confidence by Spotify — Experimentation Bootcamp
The A/B-testing curriculum Spotify spent ten years building to train thousands of employees - 11 courses, 72 lessons, 21 interactive modules - opened free to everyone in April 2026. Sampling-distribution simulators, a full sample-size calculator, Type M/S error explorers, quizzes per lesson. SC-31 has PM frameworks but nothing on experimentation rigor; this fixes the "knows enough to launch an experiment but not enough to trust the result" failure mode directly.
Oct 20, 2026
Data Collection: Online, Telephone and Face-to-face (University of Michigan, Coursera)
University of Michigan course comparing data collection modes: online, telephone and face-to-face interviews and self-administered questionnaires - the pros, cons and costs of each mode and how mode affects response and data quality. Course 2 of the series, about 21 hours. Free audit track; paid certificate optional. For survey practitioners choosing a collection design.
Oct 20, 2026
Data-Driven Marketing: Interpretation, Storytelling and the Future of Market Research (UCT, edX)
University of Cape Town edX course on the reporting end of market research: interpreting research data, building evidence-backed insight narratives that move stakeholders, and where the research profession is heading as data sources multiply. Audit access is free for a limited time without graded assignments; the paid verified certificate unlocks graded work and unlimited access. Part of UCT's Market Research, Consumer Insights and Competitor Analysis series.
Oct 20, 2026
Dealing With Missing Data (University of Michigan, Coursera)
University of Michigan course on weighting sample surveys and missing data: methods for adjusting for nonresponse, using data external to the survey for weighting, and keeping estimates honest when data is missing. About 18 hours, part of the JPSM survey-method series. Free audit track with full course access; paid certificate optional. For analysts working with survey data.
Oct 20, 2026
Edelman Trust Barometer
Edelman's annual global trust study - a canonical multi-country survey of trust in institutions, published with free report PDFs and methodology. Researchers study it as a method example: large multi-market instrument design, attitude measurement, and how findings are turned into a narrative for decision-makers. Free download from Edelman; widely cited in brand and communications strategy.
Oct 20, 2026
EPIC Collections (Ethnographic Practice in Industry)
Curated thematic collections in the EPIC library, each synthesizing case studies and papers on ethnography applied to business - automation, material culture, sociality, work, strategy and sociotechnical systems. Free to read, watch and share. Studied as a case-study bank showing how qualitative research projects are designed, analyzed and communicated in industry. Run by the EPIC nonprofit community.
Oct 20, 2026
Eric Migicovsky — How to Talk to Users (Y Combinator)
Y Combinator talk in which investor and YC partner Eric Migicovsky teaches founders how to interview potential customers: what to ask, how to avoid leading questions, and how to extract real evidence about problems and buying behavior. A free, watchable primer on customer-discovery interview technique in the spirit of The Mom Test. Aimed at early-stage founders running validation interviews.
Oct 20, 2026
ESOMAR — Questions to Help Buyers of Online Samples
ESOMAR's framework of questions buyers should ask online sample providers, covering sample sources and recruitment, sampling and project management, data quality and validation, and policies and compliance. Each question explains why to ask it and what a good answer covers, teaching panel and fieldwork quality evaluation. Free 2021 PDF that replaced the classic "28 Questions".
Oct 20, 2026
Ethnography Atelier Podcast
Podcast and resource hub run by an organizer collective of business-school ethnographers (ESSEC, Ivey, Copenhagen Business School, Warwick and others). Episodes and the Atelier syllabus teach ethnographic method - fieldwork, observation, analysis - through conversations with leading ethnographers. Free to read and listen; aimed at researchers and designers doing deep qualitative work in industry and academia.
Oct 20, 2026
Framework for Data Collection and Analysis (University of Michigan, Coursera)
University of Michigan course opening the Survey Data Collection and Analytics specialization from the Joint Program in Survey Methodology: an overview of the data collection process and how collection choices shape data quality. Course 1 of the series, about 10 hours. Free audit track with full course access; paid certificate optional. For survey practitioners and analysts.
Oct 20, 2026
GESIS Eurobarometer Data & Documentation
Eurobarometer data and documentation service from GESIS – Leibniz Institute for the Social Sciences (Germany): free access to primary survey data, questionnaires and codebooks for the EU's long-running Eurobarometer series. Learners study it both as method documentation and as raw material for survey analysis practice. Public archive; some topical modules subject to embargo periods.
Oct 20, 2026
GESIS Survey Guides
GESIS Survey Guides: a peer-reviewed open handbook series on survey methodology published free under CC BY-NC by GESIS, the German social-science research infrastructure institute. Each guide synthesizes research on one method question - how to design, field and evaluate surveys - for practitioners and students who need the method behind the numbers.
Oct 20, 2026
Happy Market Research Podcast
The market research industry's long-running podcast: interviews with insight leaders on research craft, data quality, careers and where the profession is heading. A legacy archive of 600+ episodes plus a 2025 relaunch with monthly interviews. Episodes are free on happymr.com and podcast apps. For working researchers and anyone considering the field.
Oct 20, 2026
ICC/ESOMAR International Code on Market and Social Research
The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics (fourth edition, revised 2007) - the profession's global ethics and practice standard, free as an official PDF. It teaches professional conduct: responsibilities to respondents and data subjects, consent, transparency, and client obligations. Essential studied material for anyone doing market research professionally; published by ESOMAR and the ICC.
Oct 20, 2026
ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics
The global self-regulatory code for market, opinion and social research, published jointly by ESOMAR and the International Chamber of Commerce and recognised by 60+ associations in 50+ countries. Its five fundamental principles and articles set the ethical baseline for data collection, client relations and researcher responsibility. Free 2025 fifth-edition PDF.
Oct 20, 2026
Insights Association — Code of Standards and Ethics for Market Research and Data Analytics
The US Insights Association's governing ethics code for the insights and analytics profession, updated September 2026. Sets five fundamental principles plus enforceable rules on duty of care, consent, passive data collection, AI use, data protection and research quality, with a formal enforcement process. The US counterpart to the ICC/ESOMAR Code; free to read online.
Oct 20, 2026
Introduction to Market Research (NSCC open textbook)
A free open textbook walking through a complete market research project in nine chapters: research problem identification, target population and sample, quantitative survey design, qualitative focus group design, data analysis and presenting findings, plus AI in market research. Built for college marketing curricula. CC BY-NC licensed.
Oct 20, 2026
Introduction to Product Management and Market Research (Alison)
Free Alison video course on market sizing and demand assessment for product managers: defining target audiences via demographics and psychographics, market research methods for positioning a product, and the ethics of market research. Intermediate level, 1.5-3 hours with assessments. For product managers, founders and analysts scoping a market before committing resources.
Oct 20, 2026
J-PAL Research Resources
J-PAL at MIT's library of practical handbooks and guides for conducting randomized evaluations: research design, survey design, measurement and indicators, sampling, questionnaire piloting, qualitative methods, randomization, power calculations, data quality and communicating results. Used to teach impact-evaluation method worldwide. Free to read and download.
Oct 20, 2026
Leveraging Customer Insights and Data (UCT, edX)
University of Cape Town edX course on navigating market metrics and performing effective, ethical research with customer insight data: using market measures and customer data to guide marketing decisions under research ethics standards. Audit access is free for a limited time without graded assignments; the paid verified certificate unlocks graded work and unlimited access. Part of UCT's Market Research series; leans toward insight application over pure research method.
Oct 20, 2026
LifeBus Learning — First-Job Money Simulators
Three 15-20 minute simulators that make first-job money concrete: Your First Paycheck (watch taxes, FICA, and benefits shrink gross to take-home in real time), Your First Budget, and Credit Score 101 (miss a payment, max a card - watch FICO move). Built to drop into any financial-literacy class as an activity. SC-34 has explainers and calculators; this is consequence-driven practice - the experiential layer for the youngest adult learners.
Oct 20, 2026
Listening to the Customer (MIT OCW 15.821)
MIT Sloan OpenCourseWare graduate course on the qualitative front end of market research: in-depth interviews, focus groups, Voice of the Customer methods and writing survey questions that yield better quantitative data later. Aimed at non-specialists heading into product management, R&D, advertising or entrepreneurship. Materials free with no registration. Companion to 15.822 on the quantitative stage.
Oct 20, 2026
Market Research (Great Learning Academy)
Free Great Learning Academy course from Dr. Jones Mathew on market research fundamentals: marketing information and customer insights, target market research, consumer behavior analysis, competitor analysis, market trend evaluation, research instruments, sampling plans and contact methods. About 2.25 hours of self-paced video with quizzes; content free to access and the optional completion certificate carries a fee. Nearly 50,000 learners.
Oct 20, 2026
Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis (UCT, edX)
University of Cape Town edX course on solving business problems through trend and competitor analysis research: investigating market trends and competitor positions systematically and converting that research into strategy inputs. Audit access is free for a limited time without graded assignments; the paid verified certificate unlocks graded work and unlimited access. Part of UCT's Market Research, Consumer Insights and Competitor Analysis series.
Oct 20, 2026
Marketing Research and Analysis - II (NPTEL, IIT Roorkee)
Twelve-week NPTEL/SWAYAM sequel adding applied multivariate analysis to the core marketing research course: advanced regression, factor and cluster analysis, discriminant analysis and SEM in SPSS/AMOS, data purification and handling, power and sample size, hypothesis testing and mapping techniques. Free to enroll and learn; optional paid proctored exam for the certificate. For thesis researchers and industry analysts.
Oct 20, 2026
Marketing Research and Analysis (NPTEL, IIT Roorkee)
Twelve-week NPTEL/SWAYAM course from IIT Roorkee covering the full marketing research workflow: problem definition, research design, qualitative and projective techniques, scale development, questionnaire design, sampling, hypothesis testing, cross-tabs, regression, factor and cluster analysis, conjoint, MDS, ethics and report writing. Free to enroll and learn; optional paid proctored exam for the certificate. For management students, executives and researchers.
Oct 20, 2026
Marketing Research Report (UC Davis, Coursera)
University of California, Davis course on writing the market research report, the reporting course of the Market Research specialization, taught by Robin Boyar, about 15 hours: turning research findings into a structured report stakeholders can act on. Free audit track with full course access; paid certificate optional. For researchers who deliver findings, not just data.
Oct 20, 2026
MarketingSherpa — 14 Market Research Examples
Free MarketingSherpa (MECLABS Institute) roundup of fourteen real market-research case examples - A/B tests, customer interviews, surveys and insight programs at brands like Consumer Reports, Intel, Visa and Hallmark. Each example shows what question was asked, how data was gathered and what changed as a result. Studied as a bank of applied research projects for marketers learning by example.
Oct 20, 2026
Methods 101 (Pew Research Center)
Short explainer video series from Pew Research Center teaching the fundamentals of survey research: how question wording, sampling, mode effects and nonprobability methods shape what surveys can and cannot say. Aimed at beginners who read or commission polls and want method literacy, and at early researchers building foundations. Produced by Pew's methods team; free on YouTube.
Oct 20, 2026
MRII YouTube channel
YouTube channel of the Market Research Institute International (MRII), a nonprofit dedicated to market-research education. Short videos feature insights experts teaching craft skills - MaxDiff and choice methods, evidence-based advertising, AI in insights, mobile research, and valuing research impact - in digestible form. Built for young professionals wanting free, minutes-long instruction in market research practice.
Oct 20, 2026
MRS Code of Conduct
The UK Market Research Society's self-regulatory Code, first adopted in 1954 and revised through the 2023 edition, setting professional standards for research, insight and data practice. Covers participant wellbeing, representative-sample reporting, client and supplier obligations and complaint handling. Binding on all MRS members and Company Partners; free PDF download.
Oct 20, 2026
Next Move Theory — Basic AJTBD Interview Guide
Free interview guide in the Next Move Theory library (author Ivan Zamesin) teaching the "switch" interview of Jobs-to-be-Done: reconstructing a customer's purchase motivation from what they actually did, with governing principles and a question bank covering Jobs, success criteria, consideration sets, aha moments and barriers. Aimed at product and strategy practitioners running JTBD research. Full text free to read.
Oct 20, 2026
Open Vibe (Wasp) — Web Dev with an AI Tutor
The anti-tutorial course: instead of copying a twelve-hour video, an AI agent tutors you while YOU build real full-stack apps on your own machine - pacing, quizzing, and interactive diagrams that overlay your running app (request cycle, auth flows, git, DB writes). Three phases: guided basics on a task app, your own app from scratch, then a real SaaS on Open SaaS. Built by the Wasp team (repo at 74 stars, active). The first curriculum designed for the agent-era learner in SC-01.
Oct 20, 2026
People of Research
Global community for researchers (7,500+ members across 60+ countries per its site) with a free weekly newsletter curating UX research, behavioural science and AI reads, plus events, AMAs and peer meetups from London to São Paulo. Learning comes from curated reading and peer exchange among research professionals. Free to join; operated by a registered limited company behind the brand.
Oct 20, 2026
Pew Research Center — Public Opinion Polling Basics
A free multi-lesson course from Pew Research Center's senior survey advisors demystifying how opinion polls work: modes of interview, random and opt-in sampling, weighting, questionnaire design and how to read a poll's methodology statement. Written for a general audience and grounded in Pew's own large-scale survey practice. Fully open on pewresearch.org.
Oct 20, 2026
Qualitative Research Methods for Everyone (Policy Press)
Podcast from Bristol University Press / Policy Press accompanying professor Karen O'Reilly's qualitative-methods toolkit. Episodes walk through designing qualitative research, choosing methods, and navigating the practical terrain of fieldwork through conversations with academics and practitioners worldwide. Free audio for students and researchers learning qualitative interviewing and ethnographic technique.
Oct 20, 2026
Qualitative Research (UC Davis, Coursera)
University of California, Davis course on the qualitative half of market research, the second course in the Market Research specialization: designing focus groups and depth interviews, moderating, and analyzing qualitative data. Four modules, about 14 hours, taught by Susan Berman. Free audit track with full course access; paid certificate optional.
Oct 20, 2026
Qualtrics — Handbook of Survey Question Design
Free ebook from survey platform Qualtrics that teaches the industry-standard craft of survey question design - data quality, satisficing, question wording, and when to reuse validated questions - grounded in academic survey-methodology literature. Vendor-published but teaches the transferable skill itself, not the product. Aimed at anyone writing questionnaires; download is free behind an optional marketing form.
Oct 20, 2026
Quantitative Marketing Research (IIM Bangalore via SWAYAM)
Six-week postgraduate SWAYAM course from IIM Bangalore on designing and interpreting quantitative market research projects: willingness-to-pay estimation via auctions, conjoint analysis for attribute value, cluster analysis for segmentation, and research ethics. Course page lists Price: FREE; only the optional proctored exam is paid. For marketing managers, analysts and management students.
Oct 20, 2026
Quantitative Research (UC Davis, Coursera)
University of California, Davis course (Berman and Rubel) in the Market Research specialization on quantitative market research: survey method trade-offs, unambiguous question writing, survey design and launch with attention to sampling and response rates, then descriptive and inferential analysis, hypothesis testing and association or causal analysis. Four weeks, intermediate; free audit track without certificate. For marketers and analysts running surveys.
How these entries got here
Same checks as the rest of the catalog: the link works, the price is real, and it actually teaches. The full process is on the how we curate page, and you can recommend a resource for the next batch.