LIVEAgent engineering is becoming a standalone skill — not a side note to codingLIVECost-aware LLM development is a real, paying skill — API pricing just became time-of-day dependentLIVECoursera 2026: GenAI is the top in-demand skill — and verifying it is the fastest-growing oneLIVEDevelopers trust AI output less than ever — verification is becoming the core skillLIVEEmployers: 39% of core job skills will change by 2030 — AI and big data lead the fastest-growing listLIVEThe free-tier-first workflow is now the default way to prototype AI productsLIVETypeScript just became the most-used language on GitHub — a decade-defining shift AI is drivingLIVEAgent engineering is becoming a standalone skill — not a side note to codingLIVECost-aware LLM development is a real, paying skill — API pricing just became time-of-day dependentLIVECoursera 2026: GenAI is the top in-demand skill — and verifying it is the fastest-growing oneLIVEDevelopers trust AI output less than ever — verification is becoming the core skillLIVEEmployers: 39% of core job skills will change by 2030 — AI and big data lead the fastest-growing listLIVEThe free-tier-first workflow is now the default way to prototype AI productsLIVETypeScript just became the most-used language on GitHub — a decade-defining shift AI is driving

29 resources · 29 free

Email & Automation Marketing

Build email and automation funnels — lists, sequences, and lifecycle messaging.

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Email Marketing Strategies: Tips For Growth & Revenue (YouTube)

YouTube playlist (188 videos): email marketing strategies for list growth and revenue — campaigns, automation, copy, and deliverability.

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Build An Email List & Online Business Fast!

How to build an email list and an online business fast: lead magnets, opt-ins, and list-growth systems that convert.

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GetResponse Landing Page & Conversion Optimization

GetResponse's official landing-page conversion course: page anatomy, conversion copywriting, mobile design, analytics tools and optimization strategy. 7 lectures, ~43m, English. Updated 1/2018.

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Email Marketing For Beginners - Common Terms

Email marketing vocabulary and fundamentals explained for absolute beginners: the terms and concepts used in every campaign.

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12 Lead Generation Strategies - Used By Sales Experts

Twelve lead generation strategies used by sales experts: build pipelines and capture leads systematically for email and sales follow-up.

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Use Mailchimp to Build an E-mail Marketing Campaign (Coursera GP)

Coursera Guided Project (Stacey Shanklin-Langford): create a customized email campaign in free Mailchimp — audience setup, campaign creation, design and edit, preview, send. ~2 hours, desktop only.

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Mailchimp Academy

Mailchimp's free interactive training platform with self-paced courses and certifications in email marketing, email automations, SMS marketing, and Mailchimp foundations, plus learning paths for onboarding and campaign creation. Courses combine video lessons, quizzes, and hands-on exercises, and passing the assessments earns shareable certification badges. Access is free for Mailchimp & Co members, making it a practical choice for freelancers, agencies, and marketers who want

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Klaviyo Academy

Klaviyo's free academy offering structured courses, learning paths, live expert-led trainings, and certificates including the Klaviyo Practitioner and Strategist certificates. Lessons cover email templates, campaigns, automated flows, sign-up forms, segmentation, and analytics, using real brand examples, and the final exams award professional credentials shareable on LinkedIn. Over 60 live trainings are hosted monthly in multiple time zones, and content suits everyone from e-

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MailerLite Academy

Free, practical email marketing school from MailerLite with courses on email marketing basics, sending campaigns, collecting leads, building websites and landing pages, e-commerce with MailerLite, and an Email Automation Master Class with Make. Every course is free, hands-on, and ends with a certificate, and the Fundamentals Bundle chains five courses into a complete curriculum. Designed for beginners and growing businesses that want to learn by doing while earning verifiable

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Brevo Academy

Brevo's free academy (formerly Sendinblue) with certification courses in email marketing, marketing automation, and more, covering deliverability, A/B testing, GDPR compliance, segmentation, and automated workflows. Courses are broken into short interactive modules with a final exam, and scoring 70% or higher earns a Brevo expert certificate you can add to your CV or LinkedIn. Open to everyone with no prior knowledge required, and officially free forever for all learners.

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Litmus Blog

The Litmus blog is a leading free education source on email marketing, publishing in-depth articles and guides on email design, HTML email development, accessibility, deliverability, testing, and campaign strategy. Content is produced by experienced email designers and marketers and includes benchmarks, industry research, and practical tutorials. Suitable for email marketers, designers, and developers who want to keep their craft current and learn best practices from one of t

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Litmus Community

A free forum where email designers, developers, and marketers connect to ask questions, share techniques, and troubleshoot problems like rendering issues, deliverability, and accessibility. Members range from beginners to industry veterans, and discussions cover real-world campaigns, coding questions, and best practices, making it a rich peer-learning space. Free to join and ideal for anyone who wants fast, community-verified answers while learning from the mistakes and wins

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Email Geeks Slack Community

The Email Geeks Slack is the largest free Slack community for email professionals, with 28,000+ marketers, designers, and developers from leading companies talking shop across dozens of channels on code, design, deliverability, strategy, and job openings. Members share live troubleshooting, examples, and honest feedback, and the community hosts events and resources for the email industry. Valuable for practitioners at any level who want a vibrant, expert-filled network to lea

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r/EmailMarketing

A large Reddit community dedicated to email marketing, where marketers, small business owners, and agencies discuss strategy, deliverability, copywriting, ESP selection, automation workflows, and campaign performance. Practitioners regularly share real metrics, ask for feedback on campaigns, and debate best practices, creating a free, ongoing peer curriculum. Suitable for beginners learning the fundamentals and experienced marketers who want practical, community-tested advice

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ActiveCampaign Blog

Educational blog from ActiveCampaign covering email marketing, marketing automation, customer experience, and lifecycle marketing with free how-to guides, playbooks, and templates. Articles walk through building welcome sequences, lead nurturing, segmentation, and automation strategy with concrete examples and best practices drawn from real customer campaigns. Useful for marketers, entrepreneurs, and automation specialists who want practical, vendor-agnostic lessons on turnin

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Creator University by Kit

Creator University by Kit, formerly ConvertKit Academy, offers free courses that teach email marketing, list building, and audience monetization for creators. Step-by-step lessons show how to write welcome sequences, newsletters, and promotions that convert. The curriculum is practical and tailored to independent creators and small businesses.

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Make Academy

Make Academy is a 100 percent free learning platform for mastering automation with Make. Self-paced courses and learning paths cover scenarios, modules, AI agents, and integrations, with badges earned along the way. Hands-on exercises let learners build real automations that connect their apps and data.

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HubSpot Email Marketing Certification

HubSpot's free Email Marketing Certification teaches strategy, segmentation, personalization, automation, deliverability, and email analytics through video lessons and a 60-question exam. The course includes a study guide and practical exercises to apply each concept. Earning the certification is free and widely valued by marketers.

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ActiveCampaign Learn

ActiveCampaign Learn is the company's free education hub for email marketing and marketing automation, featuring structured courses, video tutorials, and an extensive library of guides. Topics span campaign creation, automation recipes, segmentation, lead scoring, deliverability, and split testing, with step-by-step walkthroughs in a live product context. It teaches transferable email and automation skills useful beyond the ActiveCampaign platform itself.

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FTC CAN-SPAM Compliance Guide

Official FTC guide to the CAN-SPAM Act, the US law governing commercial email: accurate headers, non-deceptive subject lines, physical address, opt-out mechanics, and honoring opt-outs within 10 business days. Plain-language rules with penalty details. For anyone sending marketing email who must stay legal. The authoritative compliance source straight from the enforcing agency.

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GDPR.eu

Free plain-English guide to the GDPR: what counts as personal data, consent and legal bases, data subject rights, and the rules email marketers must follow when collecting and processing subscriber data. Checklists and FAQ articles cover real compliance scenarios. For marketers and business owners with EU subscribers. The most accessible complete GDPR explainer available.

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Gmail Postmaster Tools

Free official tool from Google that monitors your Gmail deliverability: spam rate, domain reputation, authentication (SPF, DKIM, DMARC), and delivery errors for bulk senders. You verify your domain and read the dashboards to diagnose why emails land in spam. For email marketers and senders who want to protect inbox placement. Direct feedback from the world's largest mailbox provider.

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GrowthHackers

Free community where growth marketers share and discuss real campaigns, including email and newsletter growth case studies with actual numbers. Browse proven experiments, upvote the best, and learn what drives subscriber and revenue growth. For marketers who learn fastest from real examples and peer discussion. A living archive of growth tactics, including email funnel breakdowns.

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HubSpot Drip Marketing Guide

Free in-depth guide on drip marketing: what automated email sequences are, how they work, when to use them, and real examples of welcome, nurture, and re-engagement campaigns. Includes step-by-step advice for building your own drip workflows. For email marketers setting up lifecycle automation. A practical, example-rich starting point for campaign automation.

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SubjectLine.com

Free subject-line analyzer that scores your email subject lines for emotional impact and predicts open likelihood before you send. Test variations, compare scores, and learn which phrasing drives opens. For email marketers who want a data-informed way to A/B test subject lines. Instant, free feedback that improves open rates.

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Google Email Sender Guidelines

Official Google documentation explaining what senders must do to get email delivered to Gmail inboxes: authentication (SPF, DKIM, DMARC), avoiding spam-triggering practices, and maintaining a healthy sender reputation. Includes the exact requirements Google enforces for bulk senders, plus troubleshooting guidance for common deliverability problems. Essential study material for anyone running email marketing who wants to understand how the largest mailbox provider decides what reaches the inbox.

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GlockApps Blog

The educational blog of the GlockApps deliverability testing platform, publishing in-depth free guides on email authentication, spam-filter behavior, and inbox placement. Articles walk through SPF, DKIM, DMARC, blacklist monitoring, and sender reputation with concrete examples and test results. The blog doubles as a practical study surface where you learn to diagnose why emails land in spam. Free to read with no account required.

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Mailgun Deliverability Academy

A free educational webinar series from Mailgun teaching the science of email deliverability end to end. Sessions cover email authentication, sender reputation, engagement metrics, list hygiene, and the newest inbox provider requirements from Gmail, Yahoo, and Microsoft. Each webinar pairs expert instruction with real-world examples and actionable checklists. The full library of recorded sessions is free after a simple sign-up.

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Postmark: The Complete Guide to Email Deliverability

A free, book-length online guide from the Postmark email service covering every factor that decides whether email reaches the inbox. Chapters explain how receiving servers judge senders, what SPF, DKIM, and DMARC actually do, and how to build a healthy sender reputation. The guide includes practical tips on list acquisition, engagement, and handling bounces and complaints. Written to be readable by non-engineers while staying technically precise.

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18 more resources in Email & Automation Marketing

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