30 resources · 30 free
Branding & Identity
Create brand systems — logos, identity, voice, and visual consistency.
Build Your Business Brand Using Canva (Coursera GP)
Coursera Guided Project (Monica I. Heredia Rodriguez): define your business brand, create a mood board, design your logo, reach your audience, schedule content — all in Canva. ~2 hours, desktop only, shareable certificate.
99designs Blog
The blog of the 99designs platform with practical branding and logo design advice. Guides on color psychology, typography, brand identity, and working with designers. Includes designer interviews and real-world branding case studies. Free to read; the platform itself is paid for design services.
Logo Design Love
David Airey's celebrated blog dedicated to logo and brand identity design. Features logo galleries, design process breakdowns, and honest commentary on identity work. The companion book of the same name is a standard text in design courses. Free articles; David's books are sold separately.
Canva Design School
Canva's free design education hub with courses, certifications, and activities. Includes brand-specific courses on logos, brand kits, and visual consistency. Hands-on projects let you practice branding directly inside Canva. Courses are free; advanced Canva features need a paid plan.
Brand New (UnderConsideration)
Armin Vit's industry-standard blog reviewing new logo and identity designs daily. Detailed, opinionated critiques of rebrands from companies worldwide. The gold standard for studying what works, and fails, in identity design. Recent reviews are free; full archive and newsletter require a subscription.
Identity Designed
A showcase of visual branding projects from design studios around the world, curated by David Airey. Hundreds of real identity projects with process insight and credits. Excellent for studying contemporary logo, typography, and identity trends. Free to browse; a monthly newsletter is free to subscribe.
Logo Geek YouTube
Ian Paget's YouTube channel about logo and brand identity design. Interviews with top designers plus logo critique and process videos. Practical breakdowns of real logo projects from brief to delivery. Free weekly videos; the Logo Geek podcast and community are free too.
The Futur (YouTube)
Chris Do's channel teaching the business of design, branding, and creativity. Legendary What is Branding interviews and brand strategy breakdowns with pros like Marty Neumeier. Covers positioning, pricing, and client work for creative professionals. Hundreds of free episodes; premium courses live on thefutur.com.
Brand Identity and Strategy (Coursera)
IE Business School's course on brand identity, positioning, and brand architecture. Part of the Branding: The Creative Journey specialization with a capstone project. Covers segmentation, positioning statements, brand houses, and visual identity. Audit free; graded work and certificate require payment.
Skillshare
A subscription platform with thousands of branding and logo design classes. Popular classes by top designers on identity design, logo creation, and brand strategy. New users get a free trial period to sample the catalog. Free trial only; ongoing access requires a paid membership.
HubSpot Academy
HubSpot's free online academy with courses and certifications in marketing and brand building. Includes brand guidelines, social media branding, and inbound marketing lessons. Earn free certificates and badges to add to LinkedIn. 100% free with a free account.
r/branding
A Reddit community discussing brand strategy, identity, naming, and design. Members share work for critique and debate branding questions and case studies. Good for practitioner perspectives and honest feedback on real projects. Free to join and participate.
Smashing Magazine — Branding
Smashing Magazine's branding category with expert articles and case studies. Covers brand systems, style guides, logo design, and brand strategy for digital teams. Practical, long-form pieces from working designers and agencies. Free to read with no paywall.
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Just Creative
A design blog and agency founded by Jacob Cass covering branding and logo design. Thousands of tutorials, reviews, and free design resources and templates. Great for freelancers learning to build brands and market design services. Free articles; premium templates and courses are sold separately.
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Creative Market Blog
The blog of the Creative Market marketplace with design and branding advice. Guides on typography, color, brand kits, and selling creative products. Includes free weekly downloads and marketplace trends. Free to read; the marketplace itself sells paid assets.
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David Airey
The personal site of logo designer David Airey, author of Logo Design Love. Essays on identity design, client work, and running a design business. Case studies of real logo projects from brief to final delivery. Free articles; books like Logo Design Love are available in print.
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The Logo Geek Podcast
Ian Paget's podcast interviewing successful logo designers and entrepreneurs. Learn from the experiences and working processes of designers worldwide. Episodes include show notes with transcripts and links. Free on all podcast platforms.
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Creative Boom
An online magazine for the creative industries covering design and branding news. Features interviews, portfolio showcases, and career advice for creatives. Regular branding and identity project features keep you current. Free to read.
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It's Nice That
A leading online magazine about visual culture and design. Publishes branding and identity project features from studios worldwide. Great for building visual taste and following industry trends. Free to read.
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The Branding Journal
An online publication dedicated to branding strategy and brand management. Long-form articles on brand identity, rebranding, naming, and brand experience. Written by branding professionals and academics. Free to read.
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Branding Strategy Insider
A daily blog by The Blake Project on brand strategy, positioning, and brand management. Practical frameworks and opinion pieces from experienced brand consultants. Covers naming, identity, and brand architecture topics in depth. Free articles; consulting services are paid.
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Fonts In Use
An independent archive of typography used in real-world branding and design. Search by typeface, industry, or designer to see how fonts are actually applied. Essential for choosing and pairing type for brand identities. Free to browse; crowdsourced by the type community.
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The Dieline
The leading magazine about packaging design and branded packaging. Showcases award-winning packaging and branding projects with process detail. A great lens into how brand identity extends to physical products. Free to read; a paid membership unlocks some premium content.
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Xtensio Brand Positioning Canvas Template
Free, editable brand positioning canvas template you can use in the browser without an account or credit card. Guides you through defining target audience, problem, solution, market landscape, and your unfair advantage to build a positioning statement. Comes with example canvases (eco tech, personal care) and a step-by-step how-to guide for filling it out. A practical hands-on framework for brand strategy work with teams or clients.
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Smartsheet Free Brand Audit Templates
Free downloadable brand audit templates in Word, PDF, Google Docs, and Smartsheet formats. Includes a brand audit checklist template covering external branding, internal branding, and customer experience, plus a questionnaire template. Helps you systematically review logo usage, messaging consistency, and how the brand is experienced by customers. A ready-made starting point for running your first brand audit without building the framework yourself.
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Gera Tools Brand Voice & Tone Guide Builder
Free browser tool that generates a complete brand voice and tone guide from a few personality traits, with nothing uploaded to a server. Produces we-are-but-not trait boundaries, tone variations by context (welcome emails, error messages, bad news), and before-and-after copy examples. Teaches the difference between voice and tone while building a concrete, usable guide for writers. An excellent hands-on way to learn brand voice definition and produce an asset at the same time.
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Vivaldi Rebranding Case Studies
Free collection of 15 in-depth rebranding case studies from Vivaldi's own client work, including IBM, PwC, McDonald's, Philips, and Dun & Bradstreet. Each case names the perception problem, the strategic move, and the measured outcome, plus widely cited examples like Old Spice, Dropbox, and Mailchimp. Also explains the difference between rebranding and repositioning and when each is the right call. A rich source of real-world rebranding lessons for brand strategists and marketers.
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LinkedIn Employer Branding Guide
Free guide from LinkedIn Talent Solutions on building an employer brand, from getting started to promotion tactics. Covers LinkedIn Company Pages, employee advocacy, content strategies, and using career pages to attract talent. Backed by LinkedIn data on what candidates respond to, including engagement analysis of top employer brand posts. A practical entry point for learning employer branding fundamentals.
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Interaction Design Foundation: Color Psychology
Free topic page explaining how color impacts emotion and behavior, and how to apply color psychology in design and branding. Covers color associations, cultural differences in color meaning, and practical guidance for choosing palettes that support brand identity. Written for designers and brand builders, with links to related literature and resources. A solid free reference for brand color decisions grounded in research.
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The ID Bureau Free Naming Guide
Free guide to developing a brand name for a business, product, or service, from a professional naming agency. Includes a naming brief framework, brand name criteria checklist, tips and exercises for generating names, and advice on choosing domains. Shows how to present name options to stakeholders and what makes a good brand name. A practical process guide for anyone tackling brand naming.
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